NBA Store Philippines celebrates 10 years of NBA Cares by supporting Filipino Education Initiative

Three NBA Stores in the Philippines to Donate NBA Name & Number T-Shirt Sale Proceeds to Knowledge Channel Foundation, Inc.

MANILA, PHILIPPINES, Aug. 10, 2016 – The three NBA Stores in the Philippines, which are managed by International Athletic Trading Company, Inc. (IATC), announced today the launch of a retail promotion to support Knowledge Channel Foundation, Inc. (KCFI) in providing more Filipinos with access to quality education.

To commemorate the 10-year anniversary of NBA Cares, the league’s global social responsibility program, all three NBA Stores in the Philippines will donate a portion of NBA Name & Number T-shirt sale proceeds from Aug. 10 to Sept. 13 to KCFI.  Proceeds from this initiative will fund the foundation’s education program focused on providing multimedia learning resources for students in grades K-12 and training teachers from public schools in the National Capital Region of Luzon.

“As an organization, we are aware of the United Nations’ Sustainable Development Goals and how achieving inclusive and quality education is a global priority,” said IATC President and CEO Melvin Lloyd Lim.  “We value this opportunity to work with Knowledge Channel Foundation and look forward to bringing this program to life as our own way of giving back to the Philippine education system.”

“We want to provide the Filipino children with multimedia learning resources that provide an enriching academic journey,” said Knowledge Channel Foundation, Inc. President Rina Lopez Bautista.  “Given the popularity of the NBA in the Philippines, we are excited to see how this initiative will enable more people to contribute to our mission of uplifting the lives of fellow Filipinos from poverty through education.”

KCFI is a not-for-profit organization helping empower Filipinos through educational media for the past 17 years.  Knowledge Channel’s on-air, online and on-demand educational videos and other multimedia learning resources are accessible to more than 5 million learners in both formal and alternative learning systems in an estimated 6,000 schools and learning centers nationwide.  In addition, KCFI is immersed in training teachers and stakeholders who implement the KCFI educational program in the Philippines.

NBA Name & Number T-shirts are part of the comprehensive selection of authentic NBA merchandise available at all three NBA Stores in the Philippines, which also offer official jerseys, footwear, performance gear, lifestyle apparel, basketballs, toys and collectibles.  The NBA Stores at Glorietta 3, Mega Fashion Hall and TriNoma carry products from all 30 NBA teams, and feature brands such as 2K Sports, adidas, Mitchell & Ness, New Era, Panini, Spalding, Stance, and many more.

For more information on Knowledge Channel Foundation, visit www.kchonline.ph and follow the official Facebook page (www.facebook.com/knowledgecha nnel).  For all the latest news and updates on the NBA Stores in the Philippines and the NBA, visit www.nba.com and follow us on Facebook (www.facebook.com/philsnba), Twitter (www.twitter.com/nba_philippin es) and Instagram (@nbastoreph).