2 May 2016 – Singapore:
The largest sports media property in Asian history, ONE Championship™
(ONE), has announced the addition of three key senior hires to join its
executive leadership team. Pithambar Gona joins as ONE Championship’s
Chief Financial Officer, Kevin Sim as Head of Media Rights Sales, and
Kevin Matas as Head of Marketing.
Prior
to joining ONE Championship, Pithambar ("Preet") Gona was most recently
a Managing Director at Blackstone, one of the world's largest and most
successful investment firms, where he worked for approximately 7 years,
most recently based in Singapore. As Blackstone's first investment
professional in Singapore, Gona launched and led the firm's private
equity business in Southeast Asia. During his tenure, Blackstone's
overall operations in Singapore grew to more than 35 professionals.
Before joining Blackstone in 2008 as a founding member of its Asian
M&A advisory business in Hong Kong, Gona worked as an Associate at
Lehman Brothers in Hong Kong. Gona received an MBA from the Wharton
School, University of Pennsylvania, a Masters in Manufacturing
Management from the Pennsylvania State University and a BE with
distinction in Mechanical Engineering from Osmania University in India.
Hailing
from Red Bull, the leading energy drink & one of the top action
sports media brands in the world, Kevin Matas is a seasoned marketing
& social media executive who has spent his career building,
launching, and developing various brand and media properties. Most
recently, Matas was in charge of Red Bull’s entire social media platform
in the US: social media strategy, programming, content development,
community management, and analytics across various platforms (with a
collective audience of 50 million followers). Matas was also a key part
of the pioneering team that launched Red Bull's monthly magazine (The
Red Bulletin) in the United States. Heading up all marketing efforts for
the magazine, he led the charge in production, distribution, audience
development, brand management, brand activations, partnerships, and
social media. During his tenure, the Red Bulletin's audience grew from 0
- 315,000 print subscribers in 3 short years, making it the fastest
growing active-lifestyle magazine in the U.S.
Kevin
Sim is a world-class media executive with a sharp focus on media rights
sales in Asia. As a sales and marketing executive, Sim was part of the
pioneering team of MP & Silva as its 3rd employee, and played a
pivotal role as Marketing Director in transforming the upstart into one
of the world's premier international sports media distribution
companies. He played an active role in driving TV and media rights for
sports federations, leagues, clubs and rights holders. Sim also has
significant experience as a regional commercial director at MCA where he
held a number of key sales and commercial roles across Asia-Pacific,
including sales, partnership, business development and distribution
roles. At MCA, Kevin led all aspects of commercial responsibilities for
the firm and its umbrella of channel and media partners, which includes
Bloomberg Television, ITV Choice (Granada), Outdoor Channel, amongst
others.
For more updates on ONE Championship™, please visit www.onefc.com and follow Twitter and Instagram @ONEFCMMA and Facebook atwww.facebook.com/ONEFCMMA.
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